WELCOME TO THE REPUTATION ECONOMY

About us

We transform intangible assets into real business value. We are a team of experts who have been helping companies build, measure, and protect their reputation capital since 2007.

2007

Was Founded

Reputation Capital Group (RCG) was founded as a specialized consulting company focused on the audit and development of corporate intangible assets (brand, corporate culture, and reputation).

2008 - 2021

Official Representative of RepTrak

RCG is the official representative in Ukraine of Reputation Institute (RepTrak Company, USA), a global leader in reputation consulting.

Since 2021

Independent Consulting Agency

RCG has operated as an independent consulting agency in the field of reputation management.

Team

Oleg Kershis

CEO, co-founder.

Andriy Kershis

Partner, co-founder, lawyer.

Ivan Sokolovsky

Partner, co-founder.

Alexey Chuev

Partner, co-founder, Veteran of the Armed Forces of Ukraine.

Services

RCG offers its clients five key products in the field of reputation management.

Training

A corporate educational program in reputation management designed for top management teams. The program is based on best international reputation practices, drawing both on the experience of the RepTrak Company and on the proprietary projects and expertise of RCG consultants.

Audit

Systematic research of corporate reputation among key stakeholder groups: customers, partners, employees, media, and market experts.

Consulting

Based on the results of the reputation audit, RCG consultants develop long-term reputation strategies tailored to the company’s strategic objectives and stakeholder expectations.

Reputation Management Implementation

The effectiveness of a reputation strategy depends on the company’s internal operational efficiency. At this stage, RCG consultants support clients in building a system of reputation KPIs and OKRs, establishing internal reputation councils, developing a reputation risk management system, and launching internal educational programs for middle management.