Educational Programs
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- Educational Programs
Despite the growing interest of business to the topic of reputation management, its proper practical use, the question of training specialists in this sphere remains open in Ukraine.
Due to the possibility of using leading experience of Reputation Institute in reputation management education, «Reputation Ñapital» for the first time offers to home specialists the extensive education program that is based on two sectors: The Certificate Program and educational events.
The Certification Program for specialists in reputation management
The Program, prepared by the RI experts, consists of 10 consecutive units:
1. When and why is it necessary to make a research of corporate reputation?
2. Foundation of corporate reputation: creation and support.
3. The tools of corporate reputation measurement.
4. How do communications influence reputation?
5. Corporate communication: attraction of a consumer.
6. Corporate initiatives: the connection of brand and sponsorship with reputation.
7. The connection of company’s social responsibility with its reputation.
8. Employees’ Alignment: Identity & Identification.
9. The influence of the press on company’s reputation.
10 Value Creation: the connection of reputation with performance.
At the end of the Program the Certificate of Reputation Institute is issued.
Educational trainings and workshops
In 2008 Reputation Ñapital is planning to organize and conduct the cycle of educational workshops and trainings on the key aspects of reputation management. You can find the more detailed information in the sections “News” and “Events”.
«Reputation Ñapital» also makes available educational materials for learning about reputation management through podcasts, online videos of conference presentations, and webinars. All of this educational media can be accessed in our Members' Area.
Activity Leader
+380-44-222-80-46
E-mail: m.krikunov@reputationcapital.org