The 14th International Conference “Corporate Reputation, Brand, Identity and Competitiveness” took place in Rio de Janeiro. This year, the event that is annually organized by Reputation Institute visited more than 300 participants from 30 countries around the world.

Since 1996 Reputation Institute’s annual conference on corporate reputation management brings together both leading experts in the sphere of reputation management and representatives of the most respected companies around the world as well. For several days the participants have a possibility to take part in Plenary and Breakout sessions led by the world's leading academics and practitioners in the field of reputation management, International Awards Dinner (awarding the most reputable companies), and have an amusing cultural and entertaining program.

Ukrainian companies had a possibility to take part in the famous forum for the third year on end.

This year, the Conference Theme was: The Sustainability Imperative: A Strategic Role for Reputation Management. More than 20 breakout sessions, with up to 4 presenters in each session, discussed the following topics, among others:

• The Experiences of Institutions and Companies from BRIC Countries in Reputation Management;
• Business Risk versus Reputation Risk;
• Internal and External Alignment of Stakeholder Expectations;
• Online Reputation Management;
• Media Coverage of Sustainability and its Impact on Reputation;
• Identity and Identification;
• Brand and Sustainability;
• Successful Brands and their Strategies for Reputation and Sustainability;
• Working on Communication and Sustainability Indicators.

The top managers of the world leading companies (Petrobras, Philips, Coca Cola, Cemig, BBVA, Nestlé, Tetra Pak) shared their experience with the participants.

The main event within the 14th International Conference was awarding of the most reputable company according to the results of the global research study of corporate reputation Global Reputation Pulse 2010. The company that gains the most supportative behavior of consumers is the leader in IT industry Google. In the top 5 the most reputable companies thereare such companies as Sony, The Walt Disney Company, BMW, and Daimler

The 15th International Conference “Corporate Reputation, Brand, Identity and Competitiveness” will be held in New Orleans (USA) in 2011. 

To request more information on how you can join us in New Orleans as a Delegate, a Speaker or a Sponsor, please, do not hesitate to contact Aleksey Chuiev.

Tel.: +38 (044) 222-80-47 (46)
E-mail: a.chuiev@reputationcapital.org