Kraft Foods Ukraine has become a new corporate member of Reputation Institute (RI) in Ukraine. One of the leading Ukrainian food producers joined the international network of Reputation Institute whose offices and associates can be found in 25 countries around the world. RI is devoted to advancing knowledge about such a valuable assets as corporate reputations by means of business cooperation in joint projects and activities.
 
Every RI member gains the set of new possibilities: in particular, special condition of participation in all public projects initiated and organized by Reputation Capital and Reputation Institute in Ukraine and globally as a speaker or a participant (conferences, seminars, workshops etc). The company also gets the possibility to use the unique knowledge database that has been stored by RI for the last 12 years of its international activity.

RI corporate member is involved in discussions and adoption of future national events’ themes on reputation management, and participates in development and meeting of Reputation Club in Ukraine.

Among RI corporate members are such companies as Dell, Bank The Coca Cola Company, Avon – USA, De Beers – South Africa, BBVA – Spain, Shell – UK, Philips – Netherlands, Vodafone – Italy (total 70 companies).

In June 2008 Kyivstar, a national mobile operator, became the first corporate member of RI Ukraine.

Reputation Capital Ukraine invites Ukrainian companies to join the international network of RI corporate members. To get the more detailed information contact Aleksey Chuiev - (044) 222 80 46 (47), е-mail: a.chuiev@reputationcapital.org

Information:

Reputation Institute is the leading international organization devoted to advancing knowledge about corporate reputations and to providing professional assistance to companies interested in measuring and managing their reputations proactively. Reputation Institute's global network of local offices, associates, academics, and practitioners regularly produces thought leadership about corporate reputations that is shared in conferences and workshops, and gets featured in newsletters and in peer-reviewed quarterly journal Corporate Reputation Review.

Kraft Foods Ukraine is the Ukrainian enterprise that is the member of group of companies Kraft Foods Inc., a leading world food producer. KFU is one of the leading food producers in Ukraine and is a leader in the following categories: coffee, confectionery, and salted snacks. KFU is one of the leading food producing enterprises that operate in the food market of Ukraine since 2004. It has two plants: ‘Ukraina’ Confectionery plant in Trostyanets, and Vyshhorod affiliated branch, producing salted snacks products and packaging coffee. Since 2003 Kraft Foods Ukraine is responsible for sales in the market of Moldova, and since 2005 – in the markets of Byelorussia, Georgia, Armenia, and Azerbaijan. And since 2008 – in the markets of Kazakhstan, Uzbekistan, Kirgizstan, Tajikistan, Turkmenistan, and Mongolia. About 1600 employers work in the company. KFU’s brands are: Korona, Milka, Côte d’Or, Chocolate factory ‘Ukraina’, Siesta, Luks, Jacobs, Мaxwell Нouse, Сarte Noire.

Kraft Foods Inc. is the second-largest beverage company in the world, generating $40 billion in annual revenue. The company sells its products more than in 150 countries. For more than a century our customers inspire us to create new tasty products that meet people tastes and life style. We are proud that our products -  cheese Kraft, snacks, coffee Maxwell House , meet products Oscar Mayer, cookies Oreo and LU, cream cheese  Philadelphia, coffee Jacobs and Carte Noire, beverages Tang, chocolate Milka, Côte d’Or, Lacta and Toblerone – give people millions of smiles every day. In addition to membership in the Dow Jones Sustainability Index (Kraft Foods Inc. is identified as KFT), the company is a member of the Standard & Poor's 500 Index and the Ethibel Sustainability Index.