David Geddes
Vice-President, Partner
Fleishman-Hillard/St.Louis, (USA)

David Geddes is a leading expert in the sphere of communications, study and consulting in the field of corporate reputation, corporate branding and investor relations. His clients are AT&T, Visa, Motorola, Avaya, Tata Consultancy and Roche. 
 
Master-class “Corporate Communications, Corporate Reputation and Corporate Value”

During the master-class Mr. Geddes will draw the participants’ attention to the factors that influence corporate reputation, as well as their measurement. Using case studies the speaker will present various approaches to operating these factors. The author will also present the study of the new challenges of managing corporate reputation in the world of Web.

Tony Aperia
Managing Director
Reputation Institute Sweden
President 
Nordic Brand Academy, (Sweden)

He has 20-year experience in the sphere of corporate management and branding. Dr Tony Apéria created the Swedish based research and consultancy company Nordic Brand Academy, a living network between academia and the business society.

Master-class “The Brand Leadership Model”

Too many branding models illustrate brand management only from the external perspective. There is a need for a holistic model that harmonises the internal perspective with the external. Dr Tony Apéria, using his great research experience, has developed the “Brand Leadership Model”, an eight phase model of the brand building process.

21 June

Mark Weiner
Business consultant,
CEO Mark Weiner Consulting LLC (USA)

Mark Weiner worked with 60 companies from Fortune100. He was awarded for his research by PR Week, PRSA, CIPRA and SABRE. In 2005 he was recognized as one of the best PR-experts. His book, “Unleashing the Power of PR: A Contrarian’s Guide to Marketing and Communication” became the bestseller among books on PR practice.

Master-class “Saving Corporate Reputation from Organizational Crises: A Communication Approach”

During the master-class the author will answer the following questions. How is reputation of a company measured and built? How to manage the social responsibility of the company? What is the nature of corporate crises? What is the role of stakeholders in rising reputational crises? What are the foundations of effective crises management? What methodology of crises management is the most efficient during crises? The answers to all questions are illustrated by real-life cases.