International Conference

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  • International Conference

The main event of the week-long program of the Ukrainian delegation’s visit will be the 12th International Conference on Corporate Reputation, Brand, Identity and Competitiveness (May 29 – June 1).

The main topics of the conference are:

• reputation management of companies and countries;
• international methodologies in measuring reputation;
• implementing a CSR Platform;
• Communications & the Media;
• Creating Employee Alignment.

May 29, Thursday

Registration

Plenary sessions:

№ 1 Accountability and Collaboration: building China’s reputation
№ 2 Exporting reputation: best practices

«RI HALL OF FAME». International Reputation Awards 2008.

Dinner

May 30, Friday

Plenary sessions:

№ 3 How leading companies foster employee alignment
№ 4 Deriving strategic insights from media content analysis

Breakout sessions:

• Managing brand China
• The influence of national context
• Communications & the media
• Reputation: theory & practice
• Corporate governance
• Country of origin effects on reputation
• Implementing a CSR platform
• Managing corporate reputation in China
• Organizing for reputation management
• Stakeholder relationship management
• Symposium: the impact of country reputation
• CRS: policies, practices, benefits
• Importing reputation into China
• Information, reputation and value
• Measuring corporate reputation

Opera

Dinner

May 31, Saturday

Plenary sessions:

№ 5 Corporate reputation learnings from a joint venture in China
№ 6 Evolution of corporate governances in Chinese enterprises
№ 7 Learnings from implementing a reputation management system

Breakout sessions:

• Building reputation in the not-for-profit sector
• China abroad: problems & prospects
• Consumer reactions to reputation signals
• Creating employee alignment
• Symbolism & reputation
• Corporate social responsibility in China
• How corporate reputations form

• Symposium: identity & reputation in Korea
• Innovation & reputation
• Symposium: media reputation analysis

Closing session

June 1, Sunday

Brunch - Roundtables

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