About the event

Reputation Capital Ukraine invites representatives of local companies to take part in Days of Reputation in Ukraine - 2011 which will be in Kiev on June 23-24. This event is  conducted fourth year in a row and is the only annual event in the high-level, affecting the actual issues of measurement and reputation management of companies and countries, and intended for  propagation the  best experience in this area.

During three years the Reputation Days in Ukraine have visited  more than one hundred representatives of leading domestic and foreign companies, as well as experts in the area of reputation management.

Last year, the Reputation Days took the announcement of results of the annual independent study “The Ukraine's Most Reputable Companies – 2010”, and also  the awarding ceremony of Ukrainian companies with the highest reputation Reputation Award in Ukraine - 2010.

The leader in terms of confidence of domestic consumers has become a well-known confectionery manufacturer Roshen. The five companies with the highest reputation also included Kyivstar (81.02), "Privatbank" (74.41), MTS (74.25) and Nemiroff (73,11).

Event’s program

Within the framework of the Reputation Days – 2011 will be the IV International Forum: "Reputational Capital: The creation, management and protection".

The main issues for discussion will include:

• Reputation as a factor of increasing the company's investment appeal.
• Employer’s  reputation. Strong corporate culture – is the basis of stable reputation.
• The role of the CEO in the managing of the most valuable asset of company.
• Managing of the reputational risks and the protection of business reputation.

Participants of the Reputation Days will also have the opportunity to attend master classes:

• Managing of communication crises;
• Reputation management - from measurement to managing;
• Managing of the reputation and relationship with the media - is it possible partnership?
• Creating a good name in the international community;
• The role of IR in the formation of the company's attractiveness to investors.

Participation in events is especially recommended owners of companies, general and financial directors, a leading expert in reputation management.

The study  of The Ukraine's Most Reputable Companies

In 2008, Reputation Capital supported by the Reputation Institute first conducted specialized research of reputation of the major companies working in Ukraine (The Ukraine's Most Reputable Companies).

Due to the fact that the Ukrainian project is implemented by a single method of Reputation Institute - Rep Trak ™ , participants of study have the opportunity to:

• to get know the level and content of own corporate reputation;
• compare own reputation with the world best companies  in the 34 countries;
• to get know the trends and key factors influencing at the development of a particular industry.

The research of reputation’s  level of Ukrainian companies, conducted by Reputation Capital, realizes by the original method of Reputation Institute RepTrak ™, used by the global leader in the area of reputation management at the global study of the level of confidence of users to the largest world companies  Global Reputation Pulse (The World's Most Reputable Companies).

For more information about Reputation Days in Ukraine - 2011, and also about  the participation in the forum, please contact with Aleksey Chuiev, tel: (067) 700-96-99, e-mail: a.chuiev@reputationcapital.org.