15th International Conference on Corporate Reputation, Brand, Identity and Competitiveness / Events
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- 15th International Conference on Corporate Reputation, Brand, Identity and Competitiveness
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| The exclusive tourist partner of the Ukrainian delegation: |
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Conference Speakers:
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About the event
Since 1996 Reputation Institute’s annual conference on corporate reputation management brings together both leading experts in the sphere of reputation management and representatives of the most respected companies around the world as well.
Ukrainian companies have the possibility to take part in the famous forum for the forth year on end.
In 2011 the Conference Theme is: Navigating the Reputation Economy.
Welcome to the Reputation Economy — a world in which perceptions are reality, in which reputation dynamics drive value creation and value destruction. To succeed in this environment, organizations must learn to navigate the complex web of relationships they inhabit and recognize the growing importance that stakeholder perceptions have on a company's prospects for long-term growth.
Program
Drawing on its expertise as the foremost international organization devoted to advancing knowledge about corporate reputations, Reputation Institute and an extensive line-up of thought leaders and practitioners from the corporate and academic worlds will provide executives with insights into what the Reputation Economy will look like and help them build strategies to succeed in a transformed global playing field and gain ground against competitors through:
• Strategy—building more effective reputation, corporate brand and corporate communications strategies
• Employee Alignment—aligning employees with the CEO's business strategy
• Corporate Responsibility—applying cutting-edge thinking to integrate responsibility strategy
• Ethics and Governance—driving change organization-wide and dealing with government intervention
• Shareholder Value—developing ways to engage investors beyond quarterly earnings
Attending this conference will enable you to:
• Learn about best practices from the acknowledged global thought-leaders in reputation management
• Develop skills and insights to take back to your organization for immediate application
• Embed a reputation checklist into business strategy
• Engage a cross-functional conversation on the impact of reputation on business results
• Demonstrate how all employees and functions can effectively align to drive corporate strategy and build reputation
During the Conference you'll establish a lot of business contacts, share the experience and get unique knowledge. Additional events will make your visit to Rio de Janeiro informative and useful for your company.
Program Topics
This year's conference will include more than 20 breakout sessions and 8 plenary sessions discussing the following topics:
• Managing Changing Stakeholder Expectations: The "Outside-In Approach" to Stakeholder Alignment
• Reputation Capital as a Critical Asset of the Organization: How Reputation Effects Financial Valuation
• Keys to Successful Reputation Management: Navigating the Brave New World of Stakeholder Engagement
• Implementing Reputation Management Best Practices Across the Organization
• After the Storm: Renewing New Orleans' Reputation After Hurricane Katrina and BP
• Strategic Renewal: Does Reputation Drive Organizational Change, or Vice Versa?
• Leveraging who you are as a company to drive growth: Reputation and the Marketing Function
• Online Reputation Management—Anticipating Group Interactions
• Successful Brands & Their Reputation Strategy for International Expansion
• Business Risk & Its Impact on Reputation
• Employees and Alumni as Force Multipliers: Reputation at the Workplace level
• Reputation at the Country Level: The Rise and Fall of the Great Powers and North/South Relations in the New Decade
• Reputation and Institutional Approaches
• Measuring Corporate Reputation
• Crisis Management and Disaster Recovery: Cautionary Tales from the Front Lines
• Strategic Alignment: Internal Stakeholders and Employee Alignment
• Reputation Freefall
Learn more about speakers
Registration
Cost of participation in the Conference:
Registration fee of participating in the conference is from 350$ to 1 450$ (without VAT).
The prices are valid at registration till 15.03.11!
Cost of the special offers prepared by the exclusive tourist partner of the Ukrainian delegation - company Aerolax - is from 1 495$ to 2 329$ (without VAT).
The full package includes the registration fee, hotel accommodation, visa support and organizational service.
To request more information on how you can join us in New Orleans as a delegate, a speaker or a sponsor, please, do not hesitate to contact Aleksey Chuiev.
Tel.: +38 (044) 222-80-47 (46); +38 (067) 700-96-99
E-mail: a.chuiev@reputationcapital.org
Useful information
Information about the 14th International Conference “Corporate Reputation, Brand, Identity and Competitiveness”
Program of the 15th International Conference on Corporate Reputation, Brand, Identity and Competitiveness (Russian)
Sponsorship of the 15th International Conference on Corporate Reputation, Brand, Identity and Competitiveness (Russian)
Since 1996 Reputation Institute’s annual conference on corporate reputation management brings together both leading experts in the sphere of reputation management and representatives of the most respected companies around the world as well.
Ukrainian companies have the possibility to take part in the famous forum for the forth year on end.
In 2011 the Conference Theme is: Navigating the Reputation Economy.
Welcome to the Reputation Economy — a world in which perceptions are reality, in which reputation dynamics drive value creation and value destruction. To succeed in this environment, organizations must learn to navigate the complex web of relationships they inhabit and recognize the growing importance that stakeholder perceptions have on a company's prospects for long-term growth.
Program
Drawing on its expertise as the foremost international organization devoted to advancing knowledge about corporate reputations, Reputation Institute and an extensive line-up of thought leaders and practitioners from the corporate and academic worlds will provide executives with insights into what the Reputation Economy will look like and help them build strategies to succeed in a transformed global playing field and gain ground against competitors through:
• Strategy—building more effective reputation, corporate brand and corporate communications strategies
• Employee Alignment—aligning employees with the CEO's business strategy
• Corporate Responsibility—applying cutting-edge thinking to integrate responsibility strategy
• Ethics and Governance—driving change organization-wide and dealing with government intervention
• Shareholder Value—developing ways to engage investors beyond quarterly earnings
Attending this conference will enable you to:
• Learn about best practices from the acknowledged global thought-leaders in reputation management
• Develop skills and insights to take back to your organization for immediate application
• Embed a reputation checklist into business strategy
• Engage a cross-functional conversation on the impact of reputation on business results
• Demonstrate how all employees and functions can effectively align to drive corporate strategy and build reputation
During the Conference you'll establish a lot of business contacts, share the experience and get unique knowledge. Additional events will make your visit to Rio de Janeiro informative and useful for your company.
Program Topics
This year's conference will include more than 20 breakout sessions and 8 plenary sessions discussing the following topics:
• Managing Changing Stakeholder Expectations: The "Outside-In Approach" to Stakeholder Alignment
• Reputation Capital as a Critical Asset of the Organization: How Reputation Effects Financial Valuation
• Keys to Successful Reputation Management: Navigating the Brave New World of Stakeholder Engagement
• Implementing Reputation Management Best Practices Across the Organization
• After the Storm: Renewing New Orleans' Reputation After Hurricane Katrina and BP
• Strategic Renewal: Does Reputation Drive Organizational Change, or Vice Versa?
• Leveraging who you are as a company to drive growth: Reputation and the Marketing Function
• Online Reputation Management—Anticipating Group Interactions
• Successful Brands & Their Reputation Strategy for International Expansion
• Business Risk & Its Impact on Reputation
• Employees and Alumni as Force Multipliers: Reputation at the Workplace level
• Reputation at the Country Level: The Rise and Fall of the Great Powers and North/South Relations in the New Decade
• Reputation and Institutional Approaches
• Measuring Corporate Reputation
• Crisis Management and Disaster Recovery: Cautionary Tales from the Front Lines
• Strategic Alignment: Internal Stakeholders and Employee Alignment
• Reputation Freefall
Learn more about speakers
Registration
Cost of participation in the Conference:
Registration fee of participating in the conference is from 350$ to 1 450$ (without VAT).
The prices are valid at registration till 15.03.11!
Cost of the special offers prepared by the exclusive tourist partner of the Ukrainian delegation - company Aerolax - is from 1 495$ to 2 329$ (without VAT).
The full package includes the registration fee, hotel accommodation, visa support and organizational service.
To request more information on how you can join us in New Orleans as a delegate, a speaker or a sponsor, please, do not hesitate to contact Aleksey Chuiev.
Tel.: +38 (044) 222-80-47 (46); +38 (067) 700-96-99
E-mail: a.chuiev@reputationcapital.org
Useful information
Information about the 14th International Conference “Corporate Reputation, Brand, Identity and Competitiveness”
Program of the 15th International Conference on Corporate Reputation, Brand, Identity and Competitiveness (Russian)
Sponsorship of the 15th International Conference on Corporate Reputation, Brand, Identity and Competitiveness (Russian)